For Sellers:

Achieving Liquidity without Sacrificing Price

A unique proprietary auction process for selling land under today’s extreme conditions by creating liquidity without sacrificing price.

This process allows our seller clients to regain control of the sales process and negotiate from a position of strength, even during an increasingly hostile buyers market. It is a combination of the best of our private treaty sales program and the urgency and buyer interest that it takes to make sales today.

"This unique process is the culmination of twenty years of sales in this specialty niche with the “triggers” of what it takes buyers to act in new 2010 - 2013 economy."

In association with Jon Kohler & Associates, LLC sales experience and marketing expertise, Plantation Auction Group, LLC is credited with developing this unique sales program that is the surest method for selling plantations for the highest amount possible in the quickest amount of time for today’s 2010 Economy. This is not your typical auction. These are not typical times.

"If you’re a realistic seller in the 2010-2011 market, it’s a race to find a buyer before your neighbor does because if your neighbor knew what we know, he wouldn't be your neighbor any more. Finding a buyer comes first, establishing value is a quick second. Don’t take either to chance."

Benefits of Our proprietary Auction Process

Five Fundamentals All sellers of High Quality Properties need to know.

  1. Intrinsic Value:  Finding an extra 15% to 20% of value otherwise unseen. In today’s world realizing even half of this amount matters. This unique program will show the intrinsic value unique to high quality properties where others cannot. It is not unusual for this value to be 15% to 20% of a high quality properties value. For most properties, the cost of capturing this value through marketing more than pays for itself and is a profit center. It has taken over 20 years of experience doing this every day to develop the techniques to display this value and at no other time has it been as valuable to our clients as it is today.

  2. Delay cost real money. Marketing the right way from the start Costs Nothing. It takes the typical seller well over four weeks after making first contact with us to make the affirmative commitment to sell a property. During that time of indecision, the average $5M property has lost, in carrying costs alone, the entire amount that it costs to market the property that would ensure a strong sale!

    The average $5M plantation’s operating budget is approximately $120,000 per year. Assuming the opportunity cost or cost of capital is at 4% that amount…equals $320,000 a year or $6,000 per week that money is gone! If you consider that the market probably hasn’t “hit the bottom” and drops another 10% that could be another $10,000 per week in losses. That’s $64,000 that has “evaporated” in four weeks. Nothing could be better spent in the plantations budget than in stopping the hemorrhaging. The entire marketing program can be accomplished for the same amount of the time of indecision. However, many landowners still take weeks to decide to call and then weeks to decide to execute a contract to get started selling their property, regardless of our back log. In our experience in almost all situations the entire cost of marketing their property can be recovered by decisive action. Delaying making a decision costs money every day.

  3. Negotiate from a position of strength: We know the buyers and sellers in this small niche market. We are advocates for our clients. We know the weaknesses of both sides and can use this for our client’s advantage. We are regarded as the experts in this market specialty. It would be an extremely rare event if a buyer or seller closed a transaction today without contacting us. It is commonplace for appraisers and other experts in this business to consult with us. Use this for your advantage.

  4. "Triggering"- Buyers need a reason to act today. Time and delay is on their side.  Today’s buyers are overloaded with choices and almost unlimited opportunities for their cash. They lose focus at every opportunity. The market rewards them for delay. Getting out of the market and buying a discretionary property right now is not the most financially prudent thing to do. Our job is to demonstrate the value of the opportunity itself and to use the science of “triggering mechanisms” that cause buyers to buy.

  5. The Art of Understanding High Net Worth Individuals: Our entire professional careers are in the study of high net worth individuals.  Our auction process does not cater to the “vultures” but to real end user buyers who are able to step up on a certain date, most are cash buyers. Most of our clients also want to avoid the negative stigma associated with public outcry auctions and handle this sale in a professional manner. 

Use this opportunity to combine the benefits of an auction with the skills of the most proven plantation sales team.

  • Achieve liquidity without giving up the opportunity to sell at a high price
  • Regain control of the sales process and negotiate from a position of strength
  • Designed exclusively for high net worth investors and plantations and high quality land
  • The sealed bid process is respectful to the seller's reputation and avoids negative social stigma
  • Convenient and professional auction process
  • Capture the intrinsic value unique to high quality land
  • Finality of a sale date
  • No one has more experience in selling plantations in today's market

Decisions need to be made today!

  • The market of 2010 is continuing to weaken. The desire to own non-income producing land is continuing to weaken. Even the most ambitious don’t predict a positive change in the reasonable future.
  • Making a decision now would pay for the advertising costs needed to get this property sold. In a downward market, time is not on the seller’s side. Every day costs more irrecoverable money and lost opportunity. In our experience getting us started immediately, instead of delay more than pays for the entire marketing program. It would be difficult to find better money spent.
  • If a serious sales program is not used at this time, a traditional public outcry auction will be the only option in the future. Not only are the public results less successful but it costs more.
  • We are limited in the number of auctions and new clients we can take.

 

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World Class Auction Marketing

Our affiliated company, Plantation Marketing Group, LLC is the only full service marketing company that specializes in this unique asset class.

Plantation Marketing Group LogoPlantation Marketing Group, LLC is a real estate marketing firm that specializes in demonstrating, the usually overlooked, high intrinsic value unique to plantations. This hidden value not only accounts for approximately 10% of these properties' overall value, but it is a major factor in determining how long a property is on the market, thus reducing the seller's holding costs and opening up other profitable opportunities.

Recent Auction Success


 

Recent Auctions

River Bluff
450 +/- acres
Bid Week:
11/12/09 - 11/19/09
SOLD! 12/31/09

River Bluff

Shepherd's Pond
323 +/- acres
Bid Week:
10/22/09 - 10/29/09
5 Bids!

Quail Ridge
1180 +/- acres
Bid Week:
11/05/09 - 11/12/09
11 Bids!